Entry pages will tell you how and where people enter your website – but more importantly, why they visit your site in the first place. If the most common entry page, besides the home page, is the “Careers” page, it is likely that a significant number of visitors are coming to your website because they are looking for job opportunities. So, whether intended or not, your website serves, to a large extent, as a recruiting platform.This is one of the benefits of looking at landing pages: you quickly find out if visitor behavior differs from the patterns you expected or wanted. For some reason, your "Careers" section may have been given a lower priority than other sections when you first developed the website, but now that you've learned that this particular section drives a lot of traffic to your site, it might be worth revisiting page: Does it make a good first impression? Are the content and structure fully optimized? Does the page comply with the web policies you have applied to the rest of the site? Is there a logical next step for the visitor to take in order to find what they came for?Questions before dataAs with everything else in web analytics, using entry pages should always start with a Acheter une base de données question. Landing pages are not designed as a tool that you can apply every day in your web management work. Rather, it is one of many metrics that will help you find answers to clearly defined problems. Here are some examples of actionable analytics from landing page data.Is your blog generating qualified traffic?Let's say that while reviewing your landing page data, you learned that individual posts on your business blog account for a total of 10% of all entries to your site. It's awesome; your blog generates traffic. Maybe you've even performed scroll map analysis to see how many visitors are reading individual posts. But then what? Assessing landing pages also includes examining the bounce rate of individual pages; how many visitors to this particular page leave your website after being on this page? Note that bounce rate is rarely a useful metric on its own because it is very ambiguous. There is no universal definition of “good” or “bad” bounce rates. Bounce rates should be assessed on a case-by-case basis, as their importance will depend on the purpose of the page in question: is it intended to provide visitors with specific information quickly so that they can move on immediately, or do you want visitors to stay and engage with more of your content?