As a targeted subsidy strategy; a unified subsidy method for all users in all scenarios is called a general subsidy strategy. 1. General subsidy strategy Including points rewards for users going executive email list online, driver's redemption rewards, full-reduction activities, various rights and interests enjoyed by users at different levels, etc. In the initial stage of product launch and in the stage of competition with similar products and Didi and Express price war), the platform executive email list usually adopts general subsidies. That is, driven by capitalism, which is commonly known as smashing with money.
All target users are attacked indiscriminately, so this strategy is more similar to a submachine gun. The reason is that the refined subsidy requires the platform to classify users, which executive email list is a product driven by data, and cannot obtain enough data accumulation in the initial stage of the platform's establishment. In addition, the refined operation pursues a higher ROI value, and the purpose is to leverage the income through smaller efforts. In the competition stage, the share of users is the foundation of future executive email list development. Although targeted subsidies save resources, the effect of targeted subsidies is more obvious and it is easier to build momentum.
This reflects why the Internet is "lagging in revenue". Many super apps burn a lot of money in the initial stage, and the platform needs to consume a lot of resources for user executive email list competition, word-of-mouth communication, and user habits. 2. Targeted subsidy strategy Including different coupons issued by Didi to different categories of users, subsidies for various products to new users, etc. This subsidy method is targeted and targeted. The characteristic of this kind of subsidy is that it can classify groups of people through the historical behavior of users. so executive email list as to find different subsidy methods that are most suitable for various groups of people. Therefore, this type of subsidy is a product supported by data.