Despite what many people say, the fundamentals of SEO barely change. But small things are constantly changing. There are Google updates multiple times a year, changes to how search engines handle aspects of technical SEO, smart folks coming up with new tactics, etc.
With this in mind, while you shouldn’t spend all day every day reading SEO news, it’s important to keep your finger on the pulse.
Here are a few ways to do that:
Attend SEO conferences and meetups
SEO is a big industry with big conferences. For example, BrightonSEO attracts more than 4,000 attendees. There are numerous smaller meetups too, which you can find on meetup.com, such as this one in my hometown. These are all places where like-minded people doing SEO share insights and tactics, so there’s a lot to learn from getting involved.
Learn more: 8 SEO Conferences (Online and Offline) to Attend
Listen to SEO podcasts
Podcasters often interview smart SEOs about their successes, failures, and experiences, making podcasts a great way to keep your finger on the pulse while on the go. For example, in this episode of the Authority Hacker podcast, link building extraordinaire Bibi shares her creative approach to link outreach emails.
Learn more: 15 Podcasts to Boost Your SEO Game
Join SEO Facebook groups
Facebook has an active community of SEOs who are always willing to answer questions and offer advice should you need it. In fact, our Facebook group, Ahrefs Insider, has almost 17K members and is very active.
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Join SEO Slack communities
If you’d prefer not to be distracted by Facebook, consider joining an SEO Slack community. Some are free, whereas others charge a monthly subscription. Traffic Think Tank (TTT) is a good choice if you’re open to paid communities.
Learn more: 11 Slack Communities for SEOs and Digital Marketers
Read SEO blogs
… Like the one you’re reading, where we often publish unique ideas, processes, and studies. For example, when Google switched to relying less on title tags to generate SERP titles, we studied almost a million pages and published the results for the community.
Learn more: 29 Awesome SEO Blogs to Follow (Graded and Ranked)
Watch SEO YouTube videos
… Like our YouTube channel, where we publish similar content to our blog.
Google publishes official algorithm updates and announcements on the Search Console Blog and hosts weekly “office hours” hangouts on its YouTube channel. You can also follow Google search representatives like John Mueller and Gary Illyes on Twitter.