Competitive product analysis is a very high-frequency basic skill for operating students. It can be said that an operation without competitive product analysis is not a good operation. So for beginners, is there a competitive analysis template that can be referenced?
In fact, a thousand people have a country email list thousand competing product analyses, and ideas determine the way out. What is the idea behind the analysis of competing products, directly attacking the essence? First the mind map of this article!
The following will reveal the truth of competitive analysis for you. Hand in hand to get through the two veins of Ren and Du of competitive product analysis, and take you to the correct posture of competitive product analysis.
The full text takes a total of 20 hours, a total of 7000+ words, and the content is absolutely dry and practical! It can let more people learn the ideas and methods of competitive product analysis, understand how to conduct competitive product analysis, and help everyone get promoted in the workplace.
what? What does it have to do with a promotion? Don't be in a hurry to watch
This article is divided into four parts:
This is the most important premise that cannot be overemphasized. Without it, competitive analysis would lose its soul. Due to its importance, I will spend 1/3 of the article on this, and if you figure this out, your competitor analysis is half the battle.
The main audiences are key figures such as bosses and investors. The purpose is to finally get financing. After reading the project report, investors can judge that this product is worth investing in. Then the dimension of analysis should be broadened to include industry prospects, market size, and products. Advantages, market performance, investment return forecasts, etc. indicators related to the market and income.
2) Research before new product development
That is to say, decide whether to make this product? First of all, what is the current pattern of the industry? Is there still a chance? Where are the new growth points? What's the outlook? What is the core competitiveness of our product? What business model are we going to adopt? So let's see if we should make this product or not.
3) Optimization of existing products
Usually it is the demand from the product department, users, or from the business side or boss. This situation is a horizontal comparative analysis of product functions or experience within the company. For example, a new function has been launched on the product, but the feedback and experience received from users are very poor. No, at this time, we will collect competing products with the same function to compare the advantages and disadvantages, and finally come up with an optimized solution.
In actual work, this kind of scenario is to investigate a focused problem every time, and basically no report is issued. Generally, a document or a diagram or a simple ppt can be used. How to analyze the most efficient way.