Editor's introduction: In recent years, the stranger social market is developing rapidly, and the number of users of niche social products is increasing. bulk sms service Therefore, differentiated competition has also begun among similar apps. This article analyzes three niche social apps, , , and . Let's take a look. "Afraid of being both social and lonely" has become a true portrayal of many people today. Loneliness gave birth to the "loneliness business", and the sense of loneliness in the world of acquaintances, which has nowhere to be relieved, breeds the 100-billion-billion-dollar market for bulk sms service strangers. According to the Survey Report on Social Concepts and Social Relationships of the Post-95s, over 80% of the surveyed users take strangers' social software as an important way to expand their personal circles.
Find a partner through social software. In August 2011, Momo went online quietly, knocking on the door of socializing with strangers in China. Thanks to the bulk sms service development of the Internet in the past 9 years, the socializing market for strangers has also developed rapidly. Three years later, in 2014, Tantan, which imitated the foreign application Tinder, was officially launched. Since then, the social products of strangers have gradually developed from homogeneous competition to differentiated competition. For example, Soul, relying on the concept of "metaverse", has grabbed bulk sms service a certain market share. Although the big social cake has been divided by Momo, Tantan, Soul, etc., the vertical battlefield in the subdivision field can become a stage for niche social development.
Today, instead of analyzing the social products of top strangers such as Momo, Tantan, and Soul, we focus on market analysis, product positioning, functional bulk sms service architecture, user analysis, usage analysis, business realization, and optimization solutions. Periodical analysis of competing products on niche stranger social apps, , , and Hequ. The reason why these three products are compared is that among the niche social products, these three products are basically at the same level in terms of positioning, function, and popularity, and are highly comparable. 1. Analysis of the social market of niche strangers According to data from Research (Consulting), the scale of China's mobile bulk sms service social network users has reached 924 million in 2020. It is estimated that in 2022, China's mobile social users will exceed 1 billion as a whole.