Use a tool like Buzzsumo or Answer the Public , or subscribe to a Phone Number List inquiry service like Response Source , as they can give you an idea of what people are talking about and what topics are needed right now. Another great way to do this is to conduct relevant Phone Number List research – this will allow you to fill in content gaps and answer relevant questions consumers are asking about your industry, products Phone Number List services Compile a list of influential media.
The most important tip is that it's always worth looking at Phone Number List your competitors are doing before you start putting together a list of publications to send content to - this can be done using the link crossover feature on Phone Number List Ahrefs, or you can set up a Google alerts competitors. If the covers your competitors' stories and articles, chances are they will do the same for you, so this is a good place to start. You should also Phone Number List up Google alerts for related keywords to see the type of content published in certain publications.
Another great tip is to download the Hunter chrome extension - this tool Phone Number List you get relevant information, including the names and emails of individual reporters and editors; rather than the generic allowing you to personalize your pitch. all the time, all the time It turns out that following up with reporters and editors increases your chances of getting coverage—think how many 1,000 emails they get a day—your pitch is Phone Number List to be overlooked. A friendly reminder or hint can be the difference between linking or not. Buzzsumo has a great feature that sends out an automatic follow-up if the recipient doesn't respond. PR email follow up return gift It's a great Phone Number List (even better if there is a link) when you get that story.