When you open an e-commerce website, you will see that among the many products, there are many unpopular products and categories, and the sales of these things are very low. So do you know why the website didn't choose to take these items off the shelves? Let's start with a story.
In 1988, a British climber named Joe Simpson wrote a book called " Touching the Void" about the author and his companions climbing the perennial ice. A thrilling story that happened in the Peruvian Andes.
The book was well-received at the time, but it was only moderately successful during that time and was quickly forgotten.
Then, ten years later, a strange thing happened. Best-selling author Jon Krakauer wrote another book about mountaineering feats called Into Thin Air , which made a splash in the publishing world. Suddenly, "Touch the Peak", which has been neglected for a long time, began to be released again.
The publisher, Random House, even Latest Mailing Database launched new editions to meet reader demand, and book sellers began promoting the book next to "Into Thin Air," further increasing its sales.
The revised paperback version hovered on the New York Times bestseller list for 14 weeks after it was released. In the same month, IFC Films released a documentary adaptation of the book, which received critical acclaim.
At one point, the sales of Touch Pinnacle more than doubled that of Into the Thin Air.
Why exactly does this happen? In fact, it's all because of a move by Amazon.
Amazon's online sales software records readers' buying behavior patterns and makes recommendations on a web page that readers who bought and browsed "Into Thin Air" can also check out "Touch the Peak", and people took the advice and wrote Lots of book reviews.
Higher sales volume drives the mechanism algorithm of the website. More sales are recommended, and more recommendations lead to higher sales.