If you'd mailed the same, targeted group of folks. o Let's talk about what you say when the door opens. Can you guarantee me, 100% of the time, that when the door opens you know exactly what to say, can say it in 200 words or less, never fumble or "um" and "uh" your way through the presentation, and answer every single one of the seller's questions while you're there? I can .with direct mail. I can tailor my message to say exactly what the seller needs to know about how I can help them with debt relief.
Job relocation, marriage, etc. and I have as executive list long as I need to get the message perfect. And I can do it for $1.00 per letter. I doubt many can say the same thing about door knocking - especially if you're just starting out! Just from these 3 points, I already will make a strong argument for direct mail. I could go on all day long, but will spare you today. But I can hear you now: Small businesses are very tightly squeezed for cash flow, but we know that we need to get our messages out there if we want.
Grow and find new customers. As each of our businesses grow, we know that most of our customers and clients will come as a results of word of mouth advertising. However, we also know that we need to implement a direct mail strategy to help us expand our reach. Word of mouth advertising is a great way to grow our businesses, mainly because a happy customer will spread the word about your great product or service. They will likely tell a friend. That's why we must keep on advertising.