Using Google Analytics data for your optimizations offers many opportunities and can deepen the quality of your optimizations. Better than Google Ads, you can put data in perspective with Google Analytics. Below are a number of examples of optimizations that you can perform based on Google Analytics data. the hard conversion To get more out of Ads, there must be the realization that there is more to measure than you think. Focusing on 'hard' conversions is a good and good goal. After all, this means that turnover can be achieved immediately and the investment can be recouped immediately.
In an ideal world it would be that simple. However, anyone who has ever started a Google Ads account from scratch knows that the reality is a bit more nuanced. Not the phone number list same style every relevant visitor immediately makes a purchase because a landing page is crammed with USPs. If a visitor needs two weeks before he/she makes a purchase, then you make an investment (click) in the hope of generating revenue from it two weeks later. Because you also have little data about what works well and what doesn't, making adjustments is difficult. It is then important to look at data that you do have.
What distinguishes an interesting visitor from the less interesting visitor? That philosophy often continues until conversions start to take place and then only that gets the attention, while there is often much more to be found in the data than the sale and that analysis always remains interesting. For example, look at what else you can measure and what can be used as a 'soft conversion': what generates leads or contact moments? Think of contact forms, clicks on a telephone number (from mobile), subscriptions for the newsletter and even viewing certain parts of the FAQ. The latter in particular is underestimated, because viewing a product and also viewing delivery time, delivery options, etc. in the FAQ in that session shows an interesting intention.