Now is the Time to Double Down As a law firm, this is a great time to invest more in your online marketing. You may not be able to handle every potential new client the way you’re accustomed too, but with social distancing in place, your firm’s leads aren’t expecting an in-person consultation. Yes, you might not be able to move forward with cases normally at the moment, but the statute of limitations for the cases you’ll pick up during the quarantine will almost certainly be longer than the quarantine itself. For most firms, there’s no real downside to continuing to market and a lot of potential upside. In addition, under normal circumstances, you aren’t just fighting with your competitors for advertising real estate.
That might be the case on paid whatsapp database search, but if you’re advertising on social media, you’re also competing with their local gym and the restaurant down the street. As we’ve already pointed out, those businesses probably aren’t marketing right now. That means more exposure for your business at a cheaper price. It would be foolish not to take advantage of this opportunity. MAKING THE MOST OF THE QUARANTINE If you’re currently experiencing a lull in your caseload, now is also a great time to get to some of those marketing projects you’ve meaning to take care of for a while.
For example, you may want to: Rethink your overall marketing strategy Create a customer journey Evaluate and update your paid search keyword strategy Overhaul your website Dig into and revamp your social media advertising Improve your retargeting strategy Brainstorm A/B tests for your ads and landing pages and set up the tests Do a deep dive into your analytics (on both your site and your ad platforms) Pre-record webinars or interviews Create and launch content marketing Put together a script and record a video ad Plan and fill out your social media calendar.