ToB and toC marketing seem to have always been two camps. ToB marketers and toC marketers feel very different from each other. When toC marketers go to toB, or toB marketers switch to toC, they have great differences. Not fit. So is toB marketing and toC marketing really so Number List different? What are the similarities and differences between the two? I want to talk about this topic today.
First, return to the "people" and "decision-making process" that marketing cares most about. Because toB is corporate procurement, there are many decision-making participants, and users, buyers and decision-makers may be different people; decision-making is slow, rational, and the process is long, and it pays more attention to the functional value of products.
toC is personal consumption, usually the buyer is the user, and it is easy to generate impulsive consumption, which may be due to price, emotion, preference and other reasons. In contrast, toB marketing requires insight and understanding of business operations, corporate organizations, and the professional identity of decision-making participants, and has higher requireme