The sinking market is broadly defined: users are located in cities below the third tier (not first-tier, new first-tier, and second-tier cities), including Whatsapp Database third-tier, fourth-tier, fifth-tier cities, as well as vast rural areas. In specific subdivisions, there are some Whatsapp Database personalized definitions for sinking users. For example, sinking users in e-commerce sites will also use the user profile (education, device characteristics, category preferences, browsing time, etc.) The concept of sinking is refined and supplemented. 2. The overall performance of the sinking market .
The main force of growth: the first- and second-tier markets are saturated, the population of sinking cities accounts for 70% of the national population, the penetration rate of mobile phones has increased year by year, and the growth of users in sinking Whatsapp Database markets has become a proportion of the total user growth of 60%-70%. High user stickiness: Mobile phones are used for up to 3 hours a day on average, and user migration costs are high. Whatsapp Database Rapid increase in consumption: The proportion of total retail sales of social consumer goods generated by sinking cities in China has risen to 45.1% in the country.
Three, sinking user portrait 3.1 Common features of sinking users Crowd attributes: The ratio of males and females is not much different, Whatsapp Database the females are slightly higher, and the proportion of minors using mobile phones is higher. Regional distribution: Whatsapp Database Mainly concentrated in populous provinces, such as Henan, Shandong, Guangdong, etc. Educational income: The proportion of high school education and below is close to 40%, and the monthly income of mainstream people is not more than 5,000 yuan. Interests and preferences: life services (shopping, local life), children's education, video, games. Leisure time: