Even when your potential customers know who you are and what you offer, they may still have a few objections before choosing you. This is where content marketing can give the final nudge to help people decide to become customers. For example, Ahrefs is not the only SEO tool on the market, and our potential customers might want to know how we stack up against the competition before subscribing. We created content that addresses this need head-on, and people can find it by Googling our name versus a competitor (for example, “Ahrefs vs. Moz”). If we covered all questions and objections convincingly, and based on everything else they already know about us, the CTA towards our toolset should be the final nudge they need: ahrefs versus page CTA 4. Content marketing helps you build loyalty and retention The ultimate goal of content marketing is to increase sales and grow a business, so it’s about more than just winning a sale: it also helps you keep your existing customers engaged and informed, which helps with retention and brand loyalty. At Ahrefs, we don’t create unique blog content for this step. Because we’re always focusing on solving specific problems and upskilling our audience, our content works for potential and existing customers alike. But we have a dedicated help section that is more specific to our customers where we help them understand the data they’re seeing in our tool and how it can benefit them. This is important for retention because if they don’t understand the value we’re providing, they’re unlikely to keep paying us month after month. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. 5. Content marketing has compounding returns (and it’s cheap in the long-term) Unlike channels like paid advertising that stop working as soon as you stop investing in them, content marketing has compounding returns on the initial investment. Oversimplifying things a bit, if you’re spending $1000 on ads today to bring 100 clicks to your blog, you’ll need to spend another $1000 tomorrow to get the same result. But if you spend $1000 on creating an optimized piece of content, that same piece can continue to drive traffic to your site months and even years after it was first published. In our case, this blog ranks for 170,000 organic keywords and brings an estimated 385,000 monthly visitors. If we were trying to get that same amount of traffic via paid ads, we’d be spending an estimated $992k per month—which is nowhere near the amount we spend on creating content.